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More Focus Needed on Core “In-Competencies”
Ever since the term was first coined in 1990, focusing on “core competencies”1 has been the rallying cry for strategy formation for companies big and small. With good reason, as understanding your organization’s strengths is critical to competing successfully.
Core Competencies can be thought of as the “strengths” in the classic SWOT analysis. Weaknesses or "Core In-Competencies" occupy an equal quadrant of SWOT, so are just as important, but we’ve found they are too often overlooked.
Improving Your Core Business
Core In-Competencies constrain an organization, creating organizational friction that slows things down, or lead to failed initiatives.
Lockstep Partners helps you address and mitigate Core In-Competencies to keep all processes moving smoothly and more efficiently.
New Initiatives
Core In-Competencies constrain an organization, potentially leaving attractive opportunities out of reach,
When evaluating new products or new areas of growth, businesses typically focus first on the “size of the prize.” i.e., How large is this category? How profitable can this be? etc. It often not until much later, and sometimes far too late, before there is sufficient analysis around the requisite company capabilities. i.e. Do we have the capabilities to pull this off? Do we really have a right to succeed?
When it comes to new initiatives, we refer to Core In-Competencies, as “Flat Tires.”
Consider, even a top of the line race car can be crippled by a flat tire. So, no matter how well designed and finely tuned your company may be, Flat Tires are potential fatal flaws that must be discovered, understood and solved for, or else you may burdened by an initiative that gets stuck on the side of the road.
Lockstep Partners Excels at Finding & Fixing Flats, to Increase Odds of Success
CONTACT US now to learn more.
1. “The Core Competence of the Corporation”, by C.K. Prahalad and Gary Hamel,, May–June 1990 Issue, Harvard Business Review