There May Be Considerable Untapped Revenue Potential In Your IP

 

Intellectual properties are flexible and valuable assets.  For many companies, more than 80% of enterprise value can be attributed to Intellectual property. ¹

 

Patents, trademarks and trade secrets, serve not only protect your intellectual assets, but act as “property” that can be leased, sold or otherwise commercialized.

 

Unfortunately, many companies are unaware of the earnings potential of their IP.   Often, there is no one with the time or responsibility to make that evaluation.  As former business executives, Lockstep Partners understands how difficult it is to justify the investment of time in evaluating theoretical upside opportunities when there is a current business to manage.

 

That’s where we can help.  IP IQ works to identify unused or underutilized IP, and then in collaboration with OPEN H20, puts your unused or underutilized IP to work.

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Brands / Trademarks:  Use Them or Lose Them

 

Do you have brands that are now off the market?  Even if you don’t intend to reintroduce them, would it be problematic if someone were to secure rights to those marks and compete with you? 

 

The Lanham act considers non-use of a trademark for three consecutive years, as prima facie evidence of abandonment.  Once abandoned, anybody can file an intent-to-use, and secure rights to the mark.

 

OPEN H20 can show you how a good offense, via partnering, can help you defend, secure and monetize these marks.

 

Don't think it can happen to you?   P&G learned the hard way.  The White Cloud® brand was discontinued after consolidating toilet paper brands under the Charmin® brand. Three years later, the trademark was picked up by a new user, who re-introduced the brand to Wal-Mart as an exclusive brand.  P&G now had to compete with Wal-Mart with the very brand they had previously owned.

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Your reputation is tied up with your brand marks. Dormant brands in the hands of someone else, can do untold damage to your company's well-earned reputation. 

 

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Offense & Defense

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Your Intellectual property can offer upside commercialization opportunities, or may need to be defended against potential interlopers, and often times both.  That's why OPEN H2O uses a comprehensive approach to determine risks and opportunities, and how to either mitigate them or capitalize on them via internal or external partners.